Under Armour’s Kevin Plank became the second CEO to leave Trump’s manufacturing council after the President did not do enough to denounce the racist attacks in Charlottesville.
Under Armour tweeted a statement from CEO Kevin Plank:
I love our country & company. I am stepping down from the council to focus on inspiring & uniting through power of sport. – CEO Kevin Plank pic.twitter.com/8YvndJMjj1
— Under Armour (@UnderArmour) August 15, 2017
Two CEOs leaving the manufacturing council is not enough. The council should be empty after Trump supported and still has not denounced the support that he gets from racists. Any CEO who stays on that council and supports Trump deserves to have their brand reputation ruined, and customers boycott their products.
Trump has finally made himself so toxic that CEOs would rather anger the president than the 61% of the country that does not support him. None of these CEOs who fear what being associated with Trump could mean for their profit margins deserve praise. Trump has always been who he is, so the same people who saddled up to him in the first place don’t deserve praise for finally leaving.
Trump’s angry tweets mean nothing, but a boycott can destroy a brand’s reputation and profits.
Every single CEO who continues to serve on Trump’s manufacturing council needs to keep this mind if they choose to associate with this president.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association
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